Visitor and exhibitor numbers up at ISPO Beijing
29/02/2016
Klaus Dittrich, chief executive of organiser Messe München, said at the end of the event: “The fantastic visitor numbers go to show that our multi-segment concept is a success. All sectors are represented together at the trade fair in their respective market and brand environments, which creates synergies, ensures the best chances for growth, and paves the way for new areas, such as freeriding, freeskiing, and trail running.”
He went on to say that Beijing’s host city status for the 2022 Winter Olympics will bring a boom in the popularity of winter sports there.