OrthoLite agrees New York Yankees deal

13/04/2016
Performance insole technology provider OrthoLite has announced a partnership with the New York Yankees. OrthoLite will serve as the official insole provider of the team and will attempt to engage baseball fans at home games through promotional activities in the 2016 and 2017 seasons.
 
“The New York Yankees are one of the most celebrated franchises in baseball, and we are thrilled to partner with a team that places as much importance on performance as we do,” said OrthoLite chief executive, Glenn Barrett, on announcing the deal.
 
OrthoLite insoles are designed to fit all athletic and outdoor shoes and boots, offering wearers cushioning, breathability and moisture management. The Massachusetts-based company describes its insoles as “the easiest way to upgrade and extend the life of shoes”.