American & Efird launches app to aid thread colour selection

04/05/2016
Specialist thread manufacturer American & Efird (A&E) has launced Colorlink, a mobile app that will help design and production teams select thread colour more accurately.

It will give brands and manufacturers greater choice and control over thread colours, A&E said.

“Thread colour selection is a foundational element of garment design and production, but too often this decision is left until the end of the process,” said Chris Alt, A&E senior vice-president for sales, at the time of the launch. “Our goal for Colorlink is to give designers and manufacturers an easy-to-use thread colour collaboration tool. It will empower garment designers and colour professionals to be confident that the colours they select at the garment’s inception will be the same as those used in the finished product.”