Vietnamese firm to launch new athletic shoe brand for domestic market
24/05/2016
Vietnam currently has an estimated 800 footwear manufacturing companies in operation producing a combined volume of close to 1.2 billion pairs of shoes per year. It also has a population of more than 90 million consumers, many of whom appear to prefer shoes made overseas.
Analysts have said younger Vietnamese consumers are particularly partial to imported shoes, with lower-cost product imported from Thailand claiming 50% of market share.
In the face of this, Vietnamese footwear brand Biti has invested in new machinery to launch a new sports shoe brand called Hunter in the hope of making an impression on its domestic athletic footwear market.
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