Home team success will be good news for sports b - sportstextiles: Lea SportsTextiles

News

Home team success will be good news for sports brands

20/06/2016
Home team success will be good news for sports brands
Analyst firm NDP Group has said a good performance by the host nation at the 2016 European Football Championship in France this summer will be good news for the sports clothing industry.

NDP has calculated that victory for Germany in the FIFA World Cup in 2014 boosted sales of the team’s shirts by 40% in its home market. It said the market for football kits in France at the moment is worth €105 million per year but said a good performance by France in the 2016 European Championship could boost this figure by 50%.

It went on to say that it regards this estimate as conservative because it does not take into account sales in France to visitors. The matches at the competition have been well attended and some fans have waited until their arrival in France to buy their team’s shirt.

Nike is the supplier of the French national team’s kit.





  


Related stories:

Adidas extends deal with German national football team 21/06/2016

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.