Dick's acquires Sports Authority brand name - sportstextiles: Lea SportsTextiles

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Dick's acquires Sports Authority brand name

07/07/2016
US sportswear retailer Dick’s Sporting Goods has purchased the brand name and other intellectual property of Sports Authority at a bankruptcy auction.

According to the Wall Street Journal, Dick’s acquired the name and property for $15 million, exceeding the $13 million bid from UK sporting goods chain Sports Direct. 

The intellectual property purchased includes the Sports Authority e-commerce website, SportsAuthority.com, a loyalty programme with 28.5 million members and a list of 114 million customer files, Reuters reports.

Dick’s also paid an additional $8 million for 31 Sports Authority store leases, which were among the 463 up for auction after the company failed to negotiate a reorganisation plan with its creditors, forcing it into liquidation.

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Footwear retailers hit as sales move online 22/08/2017
Dick’s Sporting Goods puts faith in retail expansion 17/05/2017
Sports Direct founder blames online shopping for warehouse problems 07/06/2016
Sports Authority woes impact Under Armour guidance 01/06/2016
Sports Authority faces store closures 03/05/2016
Under Armour to support Sports Authority through bankruptcy 09/03/2016
Sports Authority files for Chapter 11 bankruptcy 03/03/2016
Growth for Dick’s Sporting Goods in 2014 04/03/2015

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