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Helly Hansen joins The Conservation Alliance

Norwegian outdoor brand Helly Hansen has joined campaign group The Conservation Alliance, whose aim is to support grassroots efforts to preserve wild spaces.

Helly Hansen’s marketing manager, Damien Etchaubard, said on making the announcement that the outdoors are not only part of the heritage of the company, but part of the daily lives of the people who work there. “It’s a crucial part of our brand ethos to conserve our wild spaces,” he added.