Carin Koch backs call to bring more women to golf
30/11/2016
Women account for just 24% of golfers worldwide at the moment, but a new study commissioned by agricutlural technology provider Syngenta claims that bringing more women players could add $35 billion per year to the global golf economy.
A global study into female golf participation commissioned by Syngenta and conducted by an independent international market research company surveyed 14,000 people in eight markets in North America, Europe and Asia. It found that 29% of non-golfing women and lapsed players were either interested or very interested in taking up golf in the next two years.
Being outdoors, relaxing and spending time with family and friends are the primary appeal factors to non-golfers. It also found that women are 38% more likely than men to bring children to golf, indicating that increasing female participation could boost the number of juniors taking up the game.
Carin Koch agreed that golf can provide a means of spending time with family. She said: “One of the most interesting findings for me was that family responsibilities and cost were the two main reasons women give up golf, yet spending time with family and friends is one of the great attractions of golf. If golf could make itself more female- and family-friendly, there is both an immediate and long-term opportunity to retain and attract many more female golfers and bring their children into the game.”
Image shows Carin Koch at the unveiling of the outfits for the European team at the 2015 Solheim Cup (credit: Abacus Sports).
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