“Seasoned professional” joins POC team
12/01/2017
Ms Burda will focus on the brand’s growing snow and bike categories. She began her new role on January 9.
“Mallory is a seasoned marketing professional who will bring valuable industry experience and perspective to amplify POC’s message and growth in North America,” said Willie Ford, managing director for POC North America. “We are excited to introduce Mallory and have her build on the momentum we’ve gained over the last ten years.”
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