Cotton Inc. partners with PurThread for anti-odour fabrics
03/03/2017
It forms part of a project to create cotton-based fabrics that maintain their natural qualities like feel and uniform colour, while also adding performance characteristics, like odour resistance.
PurThread’s antimicrobial technology incorporates recycled silver salts into staple fibre and filament yarn at the extrusion level. This gives a fabric permanent protection from odour-causing bacteria, mould, mildew and fungus without changing its physical characteristics.
“Consumers know and love cotton, and they have come to expect performance technologies like odour control in their athletic apparel. The continued growth of the athleisure category creates an ideal opportunity to expand established athletic apparel performance technologies to additional categories, such as denim," said Mark Messura, Cotton Inc.’s vice president of global supply chain marketing. “We look forward to sharing these developments with the industry because we believe they are the right innovation at the right time.”
“Blending PurThread with cotton to offer permanent antimicrobial protection offers tangible benefits – apparel can be worn for longer periods of time between washings, helping to reduce water consumption and energy usage,” added PurThread CEO Lisa Grimes. “This is an exciting collaboration that should yield some great new performance fabrics across multiple markets.”
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