Industry veteran to lead Mountain Hardwear
07/03/2017
It is the second time in just over a year that the brand has been forced to fill the position. John Walbrecht was handed the role in March 2016, but he left after just 6 months. Shortly after his resignation, he took up the same position at Black Diamond.
Mr Vernachio arrives with extensive experience, having worked in the outdoor and athletic apparel industry for 30 years. He was most recently vice president of product and operations at The North Face. He also spent 12 years in product development and category management at Nike.
“Joe brings a unique combination of product creation and global operations expertise to his new role, making him ideally suited to the role of brand president,” said Bryan Timm, president of Columbia.
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