Columbia names Mountain Hardwear president - sportstextiles: Lea SportsTextiles

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Columbia names Mountain Hardwear president

24/02/2016
Columbia Sportswear Company has appointed John Christian Walbrecht as president of Mountain Hardwear brand.

Mr Walbrecht has worked in the outdoor industry for 17 years, most recently as CEO of Fenix Outdoors North America, where he was responsible for the direction of Fjällraven, Brunton, Primus and Hanwag.

Columbia Sportswear president Bryan Timm, to whom Walbrecht will report, said: “The Mountain Hardwear brand plays an important role within our portfolio of brands that connect active people with their passions. John has spent his career building brands that connect deeply with passionate, outdoor consumers. We are confident that he will help us unlock the global potential of the Mountain Hardwear brand.”

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