Columbia names ‘Directors of Toughness’ - sportstextiles: Lea SportsTextiles

News

Columbia names ‘Directors of Toughness’

01/12/2016
US sportswear brand Columbia has chosen Faith Briggs and Mark Chase as its new Directors of Toughness. They will spend the next nine months testing the brand’s products in the harshest conditions on the planet. 

Columbia announced in September that it was looking for two new candidates to take on the role, having also offered the roles in 2015. It received more than 4,000 applicants, with the top group invited to an unconventional interview. They had to scale mountains, hike overnight and kayak just to reach the interview, before facing a range of challenges in Portland, New York, Canada and Scotland. 

Columbia said the people it has chosen stood out for their passion for the outdoors. Ms Briggs is an accomplished runner and documentary film maker from New York and Mr Chase is a semi-professional rugby player and a seasoned climber, skier and hiker. He will be the brand’s first international Director of Toughness, joining from the UK.

“The Directors of Toughness are integral employees at Columbia and help showcase the lengths that many of our employees go to in order to test our gear,” said Richelle Luther, Columbia’s chief human resources officer. 

Related stories:

Boyle elevates Columbia’s top team 07/06/2017
Columbia CEO wary of challenging year 03/05/2017
Columbia achieved record sales in 2016 13/02/2017
Columbia releases Star Wars collection 07/12/2016
North America drags down Columbia sales 31/10/2016
Columbia seeks ‘Directors of Toughness’ 07/09/2016
Renewed focus on UK for Columbia 02/09/2016
Outdoor companies affirm their commitment to the Higg Index 01/08/2016
North America drives up sales at Columbia 29/07/2016
Columbia presents eco-friendly jacket 21/06/2016
Columbia names Mountain Hardwear president 24/02/2016

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.