Brussels outdoor industry advocacy body announce - sportstextiles: Lea SportsTextiles

News

Brussels outdoor industry advocacy body announces senior appointments

22/03/2017
It’s Great Out There, a coalition formed by outdoor brands at ISPO 2017, has announced its first secretary general and its first marketing director, with Andrew Denton and Arne Strate, respectively, taking up the posts. Both will combine the new roles with their existing positions: Mr Denton is chief executive of the Outdoor Industries Association and Mr Strate is head of marketing and business development at the European Outdoor Group.

Based in Brussels, the coalition’s aim is to lead a pan-European consumer-facing campaign to inspire more people to get active in the outdoors.

It was launched at ISPO 2017 with 12 founding members, but more companies have since joined the campaign so that there are now 18 involved; the coalition has extended until the end of March the deadline for others to sign up.


Related stories:

The It’s Great Out There Coalition to support school research project 25/05/2018
It’s Great Out There signs up second ambassador 22/03/2018

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.