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Helly Hansen jacket wins ‘Best of the Best’ Red Dot award

Ski brand Helly Hansen’s Icon jacket has won ‘Best of the Best’ award for product design in the 2017 Red Dot design competition. Red Dot is an international design prize, awarded each year by the Design Zentrum Nordrhein Westfalen in Essen.

This year’s competition was fierce with more than 5,500 submissions from 54 countries. All of the entries were individually assessed and evaluated by an independent and international jury of experts. Helly Hansen’s technical Icon jacket came out on top and was awarded the highest Red Dot classification.
 
Part of Helly Hansen’s most successful line ever, the Icon is an insulated jacket featuring a new version of the Norwegian company’s propriertary H2Flow temperature-regulation system, which channels and directs cold air along the user’s core and releases it through air ports on the inside of the jacket. Helly Hansen describes this as being “just like an effective air-conditioned sports car”. It says the jacket’s system is 20% more efficient than a regular jacket in cooling athletes down.