La Sportiva selects Pyrenean village for first shop outside Italy

15/06/2017
Italian outdoor footwear brand La Sportiva has chosen the tiny village of Rodellar in the province of Huesca in Spain as the site of its first own-brand store outside its home country.

This new store brings La Sportiva’s total to four: it has three in Italy, at Cavalese, Arco and Ziano di Fiemme.

Close to the Pyrenees, Rodellar has become famous as a stopping off and shopping point for climbers. La Sportiva said on announcing the development that choosing “a cult location” among climbers was the natural thing for the brand to do because climbing is its “core business and soul”.