La Sportiva highlights climbing at Paris Olympics

09/08/2024
La Sportiva highlights climbing at Paris Olympics
Family-owned outdoor brand La Sportiva is tapping the growing popularity of indoor and outdoor climbing. Four events are scheduled at this year’s summer games.

Since last June, it has opened a pop-up store on the Left Bank, in one of the many locations of local retailer Le Vieux Campeur, which operates 20 distinct shops in the Latin Quarter. It will remain a La Sportiva shop until next February.

During the games, the climbing brand has also set up a fan zone at indoor climbing club Arkose, in the 19th arrondissement, where it offers various workshops including introductory climbing sessions, shoe testing, talks and surprise guests.

Image courtesy of La Sportiva