La Sportiva announces €20 million investment
Italian outdoor footwear and apparel brand La Sportiva has revealed plans for new larger headquarters and an increase in funds dedicated to worker wellbeing and upskilling. Last year, the family-owned company said that sales had increased by 2 to 3% at €213 million. La Sportiva has an extensive distribution network, its products are sold in 87 countries.
Despite the uncertain context, new headquarters are in construction in Ziano di Fiemme, and are expected to be finished next year. They will include more space for on-site production, as well as an underground parking lot.
“In a unique environment such as the Fiemme Valley, in which business and heritage are deeply connected, we are investing to prove that doing business in the mountains is both viable and competitive. Infrastructure and employee wellbeing are the foundations of our future growth and ability to attract new talent,” commented Lorenzo Delladio, owner, chairman and chief executive of La Sportiva.
Pictured: La Sportiva’s new Prodigio 2
