Helly Hansen opens up free sport offer to sailing enthusiastsNorwegian outdoor brand Helly Hansen is expanding an idea of offering free access to sport for buyers of its products. It launched a campaign called ‘Ski Free’ in 2010, with buyers of some of the items in its clothing collection receiving a free one-day ski pass.
Under the expansion of the idea, it is now launching ‘Sail Free’. Sailing enthusiasts who purchase Helly Hansen’s Ægir Race Jacket and Ægir Race Salopette from selected stores before October 1 will have the opportunity to experience the sport in the company of Netherlands-based sailing team Sanya Ocean Racing. This will include crewing the team’s yacht, and learning more about how speed, technique, tactics and force all come together at sea. ‘Sail Free’ is only available to Helly Hansen customers in the Netherlands and Belgium.
The Ægir Race Jacket is lightweight but durable, offering full protection from waves and wind. The jacket is constructed using the brand’s proprietary Helly Tech 3ply fabric technology with composite membrane lamination. The Ægir Race Salopette features built-in seat and knee reinforcements and uses a hybrid construction with breathable softshell above the waistline.