Kappa owner seals deal for Sebago brand - sportstextiles: Lea SportsTextiles

News

Kappa owner seals deal for Sebago brand

01/08/2017
Kappa owner seals deal for Sebago brand
Footwear group Wolverine Worldwide has announced it has completed the sale of its Sebago brand to BasicNet, an Italian group that owns sportswear manufacturer Kappa.

It gave no indication of the value of the deal.

The chairman and chief executive of Wolverine, Blake Krueger, said the sale came after a “strategic review” of the group’s brand portfolio. He added that the move is in line with Wolverine’s strategy of focusing on its “highest-value opportunities”. 

Wolverine said it is making “significant progress” in a planned strategic transformation. It expects the sale of Sebago to be an important part of its efforts to optimise the organisation.

Related stories:

Koché x Kappa connection 10/01/2025
Wolverine pegs environmental testing at $40m 13/02/2018
Timberland brand president heads to Wolverine 17/08/2017
Wolverine restructuring is in full swing 11/08/2017

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.