New Balance triumphs in China trademark case - sportstextiles: Lea SportsTextiles

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New Balance triumphs in China trademark case

25/08/2017
New Balance triumphs in China trademark case
Three Chinese shoemakers have been found guilty of infringing on the “N” logo of sportswear brand New Balance, resulting in what has been reported as the highest award to a foreign company in a trademark dispute in the country.

A court in the city of Suzhou awarded the US company more than 10 million yuan ($1.5 million) in damages after ruling that the defendants had infringed on New Balance’s “unique decoration rights”.

The three companies were also ordered to immediately stop producing or selling shoe models with variations of the logo. According to local media, one of the companies is known in English as New Boom.

Image courtesy of New Balance.

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