New Odlo collection will change each month
29/08/2017
The collection, which it calls ‘Flash’, is for women and was made available in August.
Odlo has said that the development is in line with the ‘fast fashion’ trend. Each month, it will redesign the collection around a different theme, taking into account the latest trends in activewear. Among the things it will change are shape, colour and design style.
It aims to take each new product from design to store in under four weeks.
The first group of products takes its inspiration from Africa. It includes singlets, bralettes, tights and a headband.
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