H&M will help Turkish textile sector use water more sustainably
01/09/2017
The project will focus on improving water management methods and policies in the Büyük Menderes river basin in the southwest of the country. It is home to large-scale agriculture and industry, including textile manufacturing operations.
“Turkey’s textile industry is booming but it faces serious risks from pollution, poor water management and weak regulations: collective action is needed now to mitigate these risks,” said Daniel Robertsson, head of corporate engagement at WWF Sweden and the man responsible for the new partnership with H&M.
The initiative will promote the use of clean production technologies in the Turkish textile sector. H&M will uses its influence to encourage its suppliers to invest in these technologies and to improve their water management protocols.
“Being one of Turkey’s largest textile buyers, H&M group has a strong incentive to influence the development of more sustainable water use in the country’s textile industry,” said Anna Gedda, head of sustainability at H&M group.
Share this story:
