“Significant decline” in US hurts Amer growth ambitions
18/09/2017
Speaking to investors in Helsinki on September 14, chief executive, Heikki Takala, said the company is unlikely to hit that target because predicted yearly growth of 9% in the US market now looks to have been too ambitious. He said the US market has slowed down since the second half of 2016 and that an expected rebound has not happened.
Mr Takala said he now believes Amer, whose brands include Arc’teryx, Suunto, Salomon, Wilson and Atomic, will achieve a low single-digit growth figure in the US market.
“We have decided not to over-invest in growth,” he added. “We will prioritise profitable growth. We will keep our strategic choices and priorities unchanged because apparel, footwear, business-to-consumer and China all show solid growth numbers.”
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