Patagonia brings Worn Wear tour to Europe - sportstextiles: Lea SportsTextiles

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Patagonia brings Worn Wear tour to Europe

12/01/2018
Outdoor brand is extending its successful, touring Worn Wear campaign to various mountain locations in Europe in the first months of 2018, starting at Engelberg in Switzerland.

The idea behind the campaign is to let outdoor enthusiasts use garments for as long as possible. Rather than throw away jackets and other items that have rips or broken zips, Patagonia technicians tour around offering to fix the clothes for free.

On the European tour, the company will call at various locations in Switzerland, Scotland, Germany, Italy, France and Austria to extend the life of old products.





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