Recognition for ‘visionary leadership’ of Patagonia figureheads

11/07/2019
The Environmental Law Institute (ELI) has announced that Yvon Chouinard, founder of Patagonia, and Rose Marcario, the outdoor brand’s current president and CEO, will be the co-recipients of its Environmental Achievement Award for 2019.

The organisation explained that they have been chosen “in recognition of their visionary leadership and outstanding environmental stewardship at Patagonia”.

“Patagonia has become a manifestation of the vision of business as a vehicle for not just making excellent products and achieving financial success, but also for doing good in terms of protecting nature, avoiding harm, and advancing sustainability,” said Scott Fulton, ELI president. 

He went on to commend the brand for using its influence to “raise awareness of urgent issues facing our environment”. 

Mr Chouinard and Ms Marcario will receive their award at a ceremony in Washington, D.C. on October 22.