Adidas, Reebok and Patagonia top transparency poll
24/04/2019
Adidas, Reebok and Patagonia each score 64% of 250 possible points in its Fashion Transparency Index 2019, followed by Esprit and H&M in the 61-70% range. C&A, ASOS, Puma, Nike, Converse, Jordan, The North Face, Timberland, Wrangler, Vans and Marks & Spencer scored in the high 50s.
This is the first year since the Fashion Transparency Index’s launch in 2016 that brands scored over 60%, showing that brands are taking steps to disclose more about their social and environmental policies, practices and impacts.
The charity was launched to commemorate the Rana Plaza disaster, and has nominated 24 April as Fashion Revolution Day.
Sarah Ditty, policy director and report author, said: “We are seeing many brands publishing their supplier lists and improving their scores year on year.”
Eleven brands increased their scores by more than 10% this year.
Only five brands scored zero, compared with nine brands last year. These are Eli Tahari, Jessica Simpson, Mexx, Tom Ford and Chinese menswear brand Youngor. Another 10 brands are disclosing almost nothing (less than 2%), including Longchamp, Max Mara, New Yorker and several others.
“There is still a lot of work to be done,” added Ms Ditty. “The average score among the biggest fashion brands and retailers is just 21%, showing that there are still far too many big brands lagging. Major brands are disclosing very little information and data about their purchasing practices, which means we still don’t have visibility into what brands are doing to be responsible business partners to their suppliers.”
Brands were chosen based on annual turnover representing over $500 million, crossing a spread of market segments.
Fashion Revolution has also organised a global social media campaign, encouraging users to share photos of outfits with the hashtags #WhoMadeMyClothes and #ClothesWithIntention.
Yesterday we reported that Amsterdam-based Fair Wear Foundation was among organisations backing the campaign.
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