Wrangler's growing outdoor brand lands in Europe

11/12/2020
Wrangler's growing outdoor brand lands in Europe
Denim brand Wrangler is launching its outdoor clothing line in Europe, with the first collection available online and at 400 Dressmann stores across Scandinavia.

All Terrain Gear (ATG) by Wrangler offers quick-drying, water-repellent fabrics, mesh venting and convertible wearing systems.

Simon Fisher, managing director of Kontoor Brands for Europe, said: “We are excited to offer this collection, including regionally specific styles, to our European consumers. And based on growing consumer demand for ATG by Wrangler, we are actively expanding the collection with new categories, including a female collection in the coming year.”