Wrangler increases outdoor offering

21/05/2021
Wrangler increases outdoor offering
Denim brand Wrangler has launched a women’s collection in its outdoor segment following the menswear launch in 2019.

The women’s All Terrain Gear by Wrangler (ATG) line features a high back waistband for coverage and comfort and fabric properties such as wicking, UPF, water repellency, quick dry and stretch.

Jenni Broyles, a general manager at Wrangler, said: “We knew when we launched the men’s line in late 2019 that we wanted to expand this collection to women, and our teams worked to understand what the female consumer wanted.”

The collection includes layering pieces such as a tank, pocket tee, shirts, bottoms and an anorak windbreaker. All products incorporate recycled polyester.