Wrangler expands outdoor line with performance a - sportstextiles: Lea SportsTextiles

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Wrangler expands outdoor line with performance apparel

18/11/2019
Wrangler expands outdoor line with performance apparel
Wrangler is expanding its outdoor offerings with a collection of performance outdoor pieces, combining technical and eco-friendly details to keep consumers dry in all conditions. 

The All Terrain Gear (ATG) by Wrangler includes trousers and shirts with quick-drying, water repellent fabric, mesh venting, convertible wearing systems, UPF 30 protection and recycled materials.

Each piece in the collection was designed using 3D virtual design. Pieces include the Eco Utility Flannel Shirt and Outdoor Eco Utility Pant, which are both made from recycled nylon; an outdoor convertible jogger that comes with a durable water-repellent finish; and a lightweight outdoor packable jacket that’s water-resistant. 

“We have a unique and intimate understanding of the importance of durability and versatility, having outfitted cowboys and outdoor adventurers for decades,” said Tom Waldron, vice president and global brand president for the denim brand. The ATG line, he said, combines those attributes with the functional benefits required for a versatile outdoor apparel collection.


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