Wrangler’s foam dye could ‘revolutionise’ indust - sportstextiles: Lea SportsTextiles

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Wrangler’s foam dye could ‘revolutionise’ industry

06/06/2019
Wrangler’s foam dye could ‘revolutionise’ industry
Denim brand Wrangler has launched the first denim apparel dyed with foam, a technique that almost eliminates water use.

Indigood Foam-Dye replaces the traditional water vats and chemical baths of conventional indigo dyeing. While small amounts of water are used to clean machinery and mix solutions, 99.99% of wastewater is eliminated.

The new dyeing process also reduces energy use and waste by more than 60% compared with the conventional denim dyeing process, said Wrangler.

Tom Waldron, VP and global brand president at Wrangler, said: “We’re proud to have helped pioneer a technology that has the potential to revolutionise sustainability standards for denim.

“The introduction of Indigood foam-dyed denim represents our commitment to use our global scale to advance the denim industry, while maintaining the authenticity, quality and style that consumers expect from Wrangler.”

Indigood products also incorporate recycled cotton, laser finishing and ozone finishing.


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