VF announces new name of denim business - sportstextiles: Lea SportsTextiles

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VF announces new name of denim business

10/12/2018
Apparel group VF Corporation has unveiled the new name of its denim business, which it is to spin off into an independent publicly traded company. It will be called Kontoor Brands.

This new company will comprise the Wrangler, Lee and Rock & Republic brands, and the VF Outlet business.

Scott Baxter, who will be chief executive of Kontoor, said the choice of name was inspired by the idea of “a perfect fit”.

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