Latest logo pulls from Reebok's more iconic symb - sportstextiles: Lea SportsTextiles

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Latest logo pulls from Reebok's more iconic symbols

15/11/2019
Latest logo pulls from Reebok's more iconic symbols
With a colourful history of evolving logos in its wake, Reebok is unifying its products under one brand logo and wordmark comprising the brand’s most recognisable symbols: the Vector logo and “drop-R” wordmark.
 
According to the company, the wordmark and logo will be fully integrated across all Reebok sport and lifestyle products, including footwear and apparel. An early release of sport styles featuring the Vector logo will be available this month. 

“The Vector was created as a logo version of the iconic Reebok side stripes and cross-check design that dates back more than fifty years,” said Karen Reuther, VP of creative direction. “It’s compelling, dynamic and powerfully linked to some of our greatest cultural moments.”
 
The Vector logo was first introduced in 1992. It has since been used in various forms, most recently on Reebok heritage and lifestyle products, the company said, calling the Vector logo an "updated, subtle modern evolution of the original". The Reebok Delta logo, first introduced on product in 2011, will continue to be used on select products, including CrossFit and UFC-branded Reebok apparel.

Image: (Top) Reebok’s new logo, (bottom) Zappos selection of Reebok shoes showing various logos


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