Adidas aims to address the problem of textile waste
08/07/2019
The Infinite Hoodie is 40% organic cotton and 60% Evrnu’s NyCycl fibre, which is created from discarded textiles that have been diverted away from landfill. The company disassembles used garments, and breaks down the material to the molecular level before using it to create a new fibre.
Adidas has said that the product is designed to be 100% recyclable, although there are some doubts as to whether materials that have been broken down to a molecular level can be repurposed to offer the same levels of performance.
At the same time as this announcement, the brand also revealed a prototype tennis dress developed in partnership with bioengineered materials specialist Bolt Threads. It is made from a cellulose blended yarn and Microsilk, Bolt Threads’ biodegradable, protein-based material, which in inspired by spider silk.
James Carnes, vice president of strategy creation at adidas, said: “Creating products with upcycled plastic waste was our first step. The next challenge is to end the concept of waste entirely. Focusing on three core areas, we will explore ways to create products that can either be fully recyclable or biodegradable.”
He added that by collaborating with partners like Evrnu and Bolt Threads, the company can solve problems it would have been unable to solve alone.
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