100,000 children to access Adidas-funded climbing walls

09/05/2019
100,000 children to access Adidas-funded climbing walls
Adidas Outdoor has partnered non-profit organisation 1Climb to build 10 climbing walls in the US with the aim of giving 100,000 children their first climbing experience.

Champion climber Kevin Jorgeson, who set up the foundation, said: “I felt like the opportunities for kids to discover climbing were pretty narrow. Now, instead of hoping the next generation finds climbing, we bring the outdoor sport directly to where they live in the city. Climbing has the ability to change the trajectory of a kid’s life.”

The 10 walls will be built in New York City, Los Angeles and Chicago, with four opening this year and six more in 2020.

The 1Climb Foundation was founded in 2016 with the mission of introducing 1 million children to climbing. It installs climbing walls in Boys and Girls Clubs across the US and creates partnerships between the clubs and the local climbing community.