HeiQ and Patagonia expand tie-up with odour-control techology

02/11/2018
HeiQ and Patagonia expand tie-up with odour-control techology
Swiss textile technology provider HeiQ has expanded its partnership with outdoor brand Patagonia and will now provide its Fresh Tech odour-control technology for use in Patagonia garments, starting with its autumn 2019 collection. The two companies began working together in 2017.

Patagonia’s director of material innovation, Matt Dwyer, said at the time of the announcement that the brand had been happy with previous odour-control solutions, but added that it had been able to develop a better solution through its partnership with HeiQ.

For his part, HeiQ chief executive, Carlo Centonze, said the partnership was based on a shared vision that “technology can perfect everyday textile products”.