HeiQ to help brands create ‘the perfect product’
27/02/2019
The service, which it calls the HeiQ Fabric Lab, will see the company apply its expertise in fibre, yarn, fabric solutions and chemical technology to held brands develop future functional fabrics. They will also be able to call on HeiQ’s network of sourcing partners.
In addition to fabric developemnt, the HeiQ Fabric Lab will offer services such as fabric trend research, product marketing and material education seminars for employees.
Announcing its launch, Regina Goller, director of fabric management at HeiQ, said: “We are here to assist brands every step of the way until the perfect product has been developed. With over 25 years of experience working inside and with major sports apparel brands, from concepts to final products, we are highly knowledgeable in functional materials from base layers to outerwear.”