HeiQ recruits experienced industry figures
13/07/2018
The company has named Collen Nipkow as its marketing director for North America. In this role, she will oversee all aspects of HeiQ’s marketing strategy in the region. She arrives with more than 25 years of experience in the outdoor industry, including time at Polygiene, Scarpa North America and Black Diamond Equipment.
At the same time, HeiQ announced the appointment of Paul Middleton as Brandforce Europe and technical director of Brandforce. This position will see him assume responsibility for managing relations with the company’s European partners. He previously served as technical director of Polygiene.
Reacting to these new hires, HeiQ CEO Carlo Centonze said: “At HeiQ, we believe in our people, their skills and their passion for success. With the hiring of Colleen and Paul, we add two more experienced professionals to our team. We are very proud that they decided to join HeiQ and our ambitious plan to be the technology innovator and marketeer for our brand partners.”
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