Fjällräven adds to North American team

12/02/2018
Swedish outdoor brand Fjällräven has announced the appointment of Nancy Blanchard as its new North American director of marketing.

She will be responsible for leading the expansion of the brand’s marketing department, as well as extending its growth in the wholesale channel. 

“Nancy brings breadth and depth in all marketing disciplines that we’re fortunate to tap into,” says Nathan Dopp, president of Fjällräven North America. “She’ll be a vital part of the North American marketing department and with our growing number of retail doors we identified a need to help the teams scale to the market demands.”