WakaWaka aims to boost UK presence

05/03/2018
Dutch solar power and lighting company WakaWaka has recruited experienced outdoor industry figure Peter Rostron to represent it in the UK.

He will work closely with WakaWaka’s head office in the Netherlands and will be responsible for increasing the brand’s sales through specialist outdoor and tactical retail channels. 

Mr Rostron is well-known in the UK outdoor sector, having represented a number of brands in this market. They include Salomon, Hi-Tec, Mountain Hardwear, Keen, Ice Breaker, Black Diamond and Sherpa. 

A detailed look at the work WakaWaka does to provide solar powered lights to disadvantaged communities will be included in the next issue of WSA magazine.