New Balance renews deal with FC Porto

16/03/2018
Sportswear brand New Balance has extended its sponsorship deal with Portuguese football club FC Porto.

The relationship began ahead of the 2014/15 season and will now extend for the next ten years.

Under the terms of the deal, New Balance will continue to provide playing and training kits for a range of FC Porto teams, as well as selling various items of clothing that bear the club’s logo. 

Kenny McCallum, general manager of New Balance Football, said: “FC Porto was one of the first clubs with whom we reached an agreement for the supply of kits, and this renewal is proof of a very positive first stage in our relationship with the club. The new agreement reflects the ambition of New Balance and of FC Porto in growing and evolving at a global level, with tremendous desire for success.”