AKU wants ambassadors to help spread its message

17/04/2018
AKU wants ambassadors to help spread its message
High-end Italian mountain and outdoor footwear brand AKU is seeking hikers, trekkers and backpackers to join its new North American ambassador team.

The company has said these outdoor lovers will work with AKU to help and inspire and motivate others to get outdoors through social media, the AKU blog and at events in their local communities. 

“Since 1955, AKU has had a strong presence in Europe, and over the past couple of years, we’ve been making a conscious effort to connect more with the North American outdoor community, so we saw this ambassador team as the next logical step,” said Sam McCoubrey, AKU’s North American general manager. “Spreading our message in the US and Canada through events and social media is a major priority for us moving forward, so we’re excited about the growth potential of this program.”

AKU wants its new brand ambassadors to be spread throughout North America. They must have a love and respect for the outdoors, use AKU footwear and have public social media accounts. Information about how to apply can be found on the AKU website