Amer Sports acquires Peak Performance

30/04/2018
Finnish group Amer Sports has acquired sports and outdoor brand Peak Performance. Around 300 employees of the Stockholm-based brand will transfer to Amer.

In a statement, Amer said it was paying €255 million for Peak Performance and that it expects the deal to close in the summer, subject to customary regulatory approvals. Its assessment of Peak is that it is a brand with a strong presence in northern and central European markets, and with good recognition outside Europe.

It added that Peak Performance has “evolved from its skiwear heritage” to become “a balanced sportswear brand with year-around offering, capitalising on the performance-inspired fashion culture with strong global market growth”.