Superdry’s affordable, responsible down jackets have helped boost growth
11/05/2018
The company said it had achieved growth “in all key territories” but pointed out that it was particularly pleased by the figures for “capital-light channels”; its wholesale business grew by nearly 30%, while the corresponding figure for e-commerce was almost 26%.
It said “relentless product innovation” was another key contributor to its success. It highlighted the introduction during the 12-month period of responsibly sourced down jackets, “which meet the highest ethical standards”, but have a retail price of less than £100 as “particularly successful”.
Share this story:
