Amer Sports launches new apparel division
04/07/2018
Amer has said it expects the acquisition to have a minor positive impact on its financial results for 2018.
Peak Performance joins a portfolio of sports brands that also includes Salomon, Arc’teryx and Wilson.
As a result of this expanding portfolio, Amer has decided to establish a new apparel category structure, to be led by new division president Jon Hoerauf. It says this will “enable faster growth and scale and synergy” across its apparel brands.
Mr Hoerauf has served as general manager of Arc’teryx for the past three years and has been at Amer for six years in total.
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