Under Armour seeks to reach its global potential - sportstextiles: Lea SportsTextiles

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Under Armour seeks to reach its global potential

04/07/2018
Sports brand Under Armour has strengthened its global operations with the appointment of three new regional managing directors.

It has announced that Jason Archer will serve as managing director for Asia Pacific; Manuel Ovalle will serve as managing director for Latin America; and Massimo Baratto will serve as managing director for Europe, Middle East and Africa. They join Jason LaRose who has led Under Armour’s North America division since 2016. All four report to company president and chief operating officer Patrik Frisk. 

"Today's actions support our commitment to becoming a more operationally excellent company capable of supporting the global potential of the Under Armour brand," Mr Frisk said.

In addition, Under Armour announced that its office in Hong Kong has been expanded and will now serve as its headquarters for the Asia Pacific region. 

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