Mammut sets up French subsidiary - sportstextiles: Lea SportsTextiles

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Mammut sets up French subsidiary

10/07/2018
Swiss outdoor brand Mammut has established a subsidiary in France, calling the French market, the third largest in Europe, a very important one for the company.

The new subsidiary will begin operations on October 1, taking over Mammut’s business in France from distributor Sport Alpin Distribution (SAD), which has worked in partnership with the company for 21 years. The French subsidiary will be headed up by Raphaël Bouvet, who will work with Grégory Allali and Jérémy Guignard.

Among the first changes Mammut will make under the new set-up will be to restructure the showroom it already runs in Metz-Tessy in Haute Savoie. It will also recruit new people to strengthen sales and marketing.


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