Fabletics unveils ambitious plans for expansion
16/07/2018
The brand was co-founded by actress Kate Hudson in 2013. It offers a membership-based service with customers signing up to its “VIP” programme to get access to new monthly collections.
The company now has 1.4 million “VIP” members and annual revenue of more than $300 million.
“I am incredibly proud and humbled by how far we’ve come as a brand,” Ms Hudson said in a statement. “We set out to create an inclusive community where women would feel empowered to live an active lifestyle. Five years later, we’ve done that and so much more. I’m excited to take Fabletics to the next level as we set in motion our vision to double revenue through exciting new initiatives.”
Fabletics currently has 24 retail locations across the US. It has ambitions to add more than 75 to take its total past 100. Its products are sold in ten countries, and the brand has said it is focused on “aggressive global expansion”.
It plans to launch a series of international partnerships agreements throughout 2018 and 2019, the first of which will come in the form of the launch of stand-alone stores, shop-in-shop concepts and online shopping in the Philippines this autumn.
To support this expansion, it has appointed Karen Pornillos as vice president of design and fashion director. She joins after serving as head of women’s design at Lululemon. It has also named Nancy Arnold as its new creative director.
In addition, Fabletics plans to increase the frequency of its collections, with new capsules to be unveiled as often as once a week. It will also increase its product portfolio across all categories.
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