Fabletics drop highlights men’s range - sportstextiles: Lea SportsTextiles

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Fabletics drop highlights men’s range

06/01/2026
Fabletics drop highlights men’s range
Fabletics is launching a capsule collection curated by Cincinnati Football wide receiver Ja’Marr Chase, the brand’s first pro athlete ambassador. The online athletic retailer introduced men’s ranges in 2020 with Kevin Hart, an actor, comedian and Fabletics shareholder. The segment is now a $300 million dollar business, the company said, and extends beyond sports to include urbanwear.

The Fabletics x Ja’Marr Chase capsule is being released in two stages. The first features limited-edition graphic T-shirts and hoodies co-created with the football player. The second release, in February, will debut a new fabric concept, GridTech, which offers warmth without weight “to support peak performance and recovery to keep up with Chase’s training regimen”. The collection is topped off by Fabletics’ best selling men’s styles. 

Fabletics is based in El Segundo, California and was launched in 2013 with a novel membership-based business model. It claims to have more than 3 million active customers. 

Image courtesy of Fabletics

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