Strong first half for adidas

13/08/2018
Sportswear manufacturer adidas has reported revenue of €10.8 billion in the first half of 2018, an increase of 10% on a currency-neutral basis.

Sales for the adidas brand increased 12% compared to the same period of last year, driven by double-digit growth in the sport performance category and in the training, running and football categories. Meanwhile, Reebok’s revenue fell 3%, following declines in the training and running categories. 

The group saw its revenue grow across all market segments, with especially strong performance from North America (+18%) and Asia-Pacific (+17%).